Tiny ToolsURL parameter glossary_kx

_kx

🏢 Klaviyo🏷️ Email marketing

What it is

Added by Klaviyo to the links inside its marketing emails. The _kx value is an encoded "exchange ID" that identifies you — the specific subscriber whose profile the email was sent to — so a click can be tied back to your record and used to build your on-site tracking session. Like Mailchimp's mc_eid, it can de-anonymise whoever opens the link, so it's worth stripping before you paste an email link anywhere public.

Safe to remove? Yes. _kx is used for tracking and reporting only — deleting it does not change the page you land on. Strip it before sharing a link to keep it clean and private.

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