Tiny ToolsURL parameter glossarygbraid

gbraid

🏢 Google Ads🏷️ Ad click ID

What it is

A privacy-oriented click ID Google uses for iOS app/web conversions where gclid isn't available. Same job as gclid — attribution — in a form designed around Apple's tracking limits.

Safe to remove? Yes. gbraid is used for tracking and reporting only — deleting it does not change the page you land on. Strip it before sharing a link to keep it clean and private.

🧼 Clean a link now →

Other Google Ads parameters

← See all tracking parameters