Tiny Tools › URL parameter glossary › wbraid

wbraid

🏢 Google Ads🏷️ Ad click ID

What it is

The web counterpart to gbraid, used for measuring web conversions from iOS ad clicks. Attribution metadata; removing it doesn't change the page.

Safe to remove? Yes. wbraid is used for tracking and reporting only — deleting it does not change the page you land on. Strip it before sharing a link to keep it clean and private.

🧼 Clean a link now →

Other Google Ads parameters

gclidgbraidgad_sourcegclsrc

← See all tracking parameters